Alfa Romeo Gloria concept (Ginebra 2013)

A.P.M.

Mira el avatar

15-feb-2013 18:57

Desarrollado por estudiantes del centro de diseño europeo de Turin
longitud: 4,70 m
Anchura: 1,92 m
Altura: 1,32 m

WCF

Nota de prensa, en inglés
Gloria: IED concept for Alfa Romeo

At the 83rd Geneva Motor Show, the European Design Institute (IED) of Turin is presenting the world première of ‘Gloria’, the concept by the Master in Transportation Design in collaboration with the Alfa Romeo Style Centre. The prototype represents the sports spirit and Italian style of a brand with powerful international appeal, whose products have brought the beauty of Italian design into the wider world. It was 1966 when the Spider Duetto in the film The Graduate reinforced the mythical image of the car manufacturer in the United States. Today, the ‘Gloria’ concept is intended as another international challenge, again looking overseas, to the American and Asian markets.

The European Design Institute of Turin, thanks to the support of and vicinity to the Fiat-Chrysler EMEA Design Center, has had the opportunity of ‘training’ its young car designers on the subject of: “conceiving an Alfa Romeo saloon to communicate to the American and Asian markets”. In effect, the saloon remains a symbol of elegance and prestige for these markets, associated with the idea of comfortable space both at the front and the rear, expressed by the length of the model. In particular, the Alfa Romeo Style Centre participated with passion in the various phases of the project: from the product brief to the brand’s historic collection, and from the first style proposals up to the development, in clay, of the model in 1:1 scale.

“We asked the students in the Master programme to give us their completely independent interpretation of a new Alfa Romeo saloon,” states Lorenzo Ramaciotti, Head of Fiat & Chrysler Design. “During development, we commented, discussed and guided the projects in order to get the most from their spontaneous expressions of creativity. The result was stimulating and marked by professional and creative excellence.”

4700 mm long, 1920 mm wide, 1320 mm high and with a wheelbase of 2900 mm, ‘ Gloria’ is a sports saloon with decisive lines that run down the side to the rear end. It would be propelled by a state-of-the-art V6 or V8 biturbo engine on the road. The bonnet powerfully evokes the Alfa Romeo shield through the lines of the car, which highlight the three-dimensional aspects of its form. The leather strips at the front recall the memorable leather straps for the luggage compartments of the brand’s historic cars.

‘Gloria’ springs from the work of twenty students on the Master programme (2011/2012 academic year) from both Italy and other countries and cultures. The concept is the result of a process that simulated a real work situation: from the brief of the Alfa Romeo Style Centre and the style research up to the twenty design proposals developed in 1:4-scale clay models. From all the models, the one that corresponded most closely to the initial brief provided by Alfa Romeo was chosen. The entire class of students, divided into groups but highly involved and motivated, then worked on the final project in full scale.

“The possibility of developing a concept car in collaboration with the Alfa Romeo Style that we were offered was a great opportunity to demonstrate that the IED is, first of all, an Italian school that aims to generate beauty,” states César Mendoza, Director of IED, Turin. “What better brand than Alfa Romeo to teach our students how form and volume can convey strong emotions, fuelling the desire to design a car? The passion that the brand evokes had a powerful impact on the students and teaching staff, allowing them to push themselves within tight deadlines to achieve the final delivery of a project which was unquestionably complex. Today, the European Design Institute is proud to represent Italian teaching excellence internationally.”

The ‘Master of Arts in Transportation Design - work experience’ is a highly specialised educational course, which prepares skilled automotive professionals who can tackle the world of work thanks to an ongoing relationship with style centres and companies. In fact, the model was created thanks to the contribution of Cecomp, 2013 main sponsor and an important enterprise in the area which has collaborated with the Institute in prototyping processes for many years.

Having reached its tenth attendance at Geneva, for 2013 the European Design Institute offers the possibility of experiencing at the stand the integration of the full-scale model with augmented reality. The concept will be reproduced on the iPad in a virtual environment, where it will be possible to interact with it, choosing between five models of rims and five body colours to try out, replacing the real ones. The five rims are the result of a teaching project developed in collaboration with OZ Racing who, as sponsor of the Gloria’s 20" rims, asked the Master students to design a series of proposals. Five of these were selected for the virtual interactivity. The five rims will also feature in a kind of talent contest that IED and OZ Racing will launch at the stand via the app and on the web to decide the winning project, with the most interesting design.

Editado: 15-feb-2013 19:02 -

paquito 037

ForoCoches: Miembro

15-feb-2013 18:58

a mi gusto , muy feo

joselitodelos

Miembro Honorifico

15-feb-2013 18:58

no em gusta nada, el que si espero ver es el que ha desarrollado conjuntamente con mazda tiene que ser precioso!

Jorge_Lega

ForoCoches: Miembro

15-feb-2013 19:01

¿Adelanto de la variante coupe de la proxíma berlina del segmento D?

kheraunos

Alea Jacta Est

15-feb-2013 19:02

Esa forma de la calandra delantera, y el escudo de alfa romeo en esa posicion me recuerda a cierto diseño que vi en su dia de lo que podria haber sido otro frontal para el 159...

A.P.M.

Mira el avatar

15-feb-2013 19:03

Cita de Jorge_Lega

¿Adelanto de la variante coupe de la proxíma berlina del segmento D?

No me parece, porque está diseñado por estudiantes del centro de diseño europeo de Turin

Mr.Tunchere

a quien llamas negrata???

15-feb-2013 19:03

cuando coño cambiara alfa esa puta calandra

kheraunos

Alea Jacta Est

15-feb-2013 19:06

Cita de Mr.Tunchere

cuando coño cambiara alfa esa puta calandra

Sinceramente.... Espero que nunca, es mas atractiva que lo que suponian los frontales de los 145/146, 155/33/75/90....

Ts-020

ForoCoches: Miembro

15-feb-2013 19:07

Diseño de estudiantes.
No os toméis el coche como un coche oficial

Jorge_Lega

ForoCoches: Miembro

15-feb-2013 19:16

#10

Cita de A.P.M.

No me parece, porque está diseñado por estudiantes del centro de diseño europeo de Turin

Cita de Ts-020

Diseño de estudiantes.
No os toméis el coche como un coche oficial

No me había fijado

Además, como hace poco salió un diagrama de los planes de Alfa, en el que se veía tres variantes en el segmento D, se especulaba con que, además de la berlina, los otros dos fueran el SUV y el coupe, pues ya me había emocionado pensando que estaban trabajando en ello

Escu182

Tutto Cuore

15-feb-2013 19:44

#11

Cita de A.P.M.

No me parece, porque está diseñado por estudiantes del centro de diseño europeo de Turin

Pues es para suspenderlos a todos. Ahora y en septiembre.

EauRouge

ForoCoches: Miembro

15-feb-2013 19:50

#12

Parece que a cada uno le han encargado una parte y luego lo han pegado como han podido.

Feo como un demonio.

Trolin Chapman

En serio, estoy de coña

15-feb-2013 19:58

#13

Si los fabricantes y los gabinetes de diseño hubieran cogido todo el dinero que han invertido a lo largo de su historia en preciosos concepts futuristas que nadie pensó jamás ni por un momento poner en producción y lo hubieran invertido en desarrollo de aplicaciones prácticas factibles y rentables a lo mejor estaríamos más cerca de ir en coches voladores.

Toda la vida viendo concepts con líneas sacadas del siglo XXIII, carrocerías activas que cambian de forma, hipotéticos motores de fusión nuclear de isótopos de cojonio que se conducen por telequinesia, y la misma FIAT que ha pagado este ejercicio de diseño me vende hoy, año 2013, un coche con un motor de gasolina de dos válvulas por cilindro y ventanillas con manivela.

F. Guzmán

Violento de Kelly

15-feb-2013 20:36

#14

Más feo que un pie sin uñas. ¿Eso naranja del capot son los intermitentes? ¿No aprendieron la lección de "no desparramar absurdos grupos ópticos por el frontal" con el Multipla?